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SEM is short for search engine marketing. In the past SEM was also referred to as SEO (search engine optimization). SEO is the practice of constructing ones site in such a way that it improved your overall search results in search engines like google. SEM is an entirely new approach to marketing a web site. While SEO is an integral part SEM, SEM is a more holistic strategy.
At k5m we are big believers in SEM, not simply because it can help you get better ranks in google but because the whole thought behind SEM is far more complete than SEO ever was. SEM deals not only with how a site is constructed or how it is submitted into search engines, it’s also about the message of the web site. It is about making sure the message is never lost on the web site and that the message is focused like a laser. This holistic approach not only delivers better search results, but enable the site to complete the sale and increase profits thereby generating a greater return on investment with your web site. |
